Great Oaks: Career Interest Survey
Business Case
My Role
The Solution
The Tools
Great Oaks is one of the largest career and technical education districts in the country. With multiple campuses in southwest Ohio, they provide business, industry, and workforce development education to High School and continuing education students.
We approached Great Oaks with a fun concept to translate their paper-based student interest survey into an engaging, Gamified digital experience that could get prospective students excited about Great Oaks' programs, and also capture leads for the academic recruiting team.
With a small, two-person team, we worked through multiple scoring rules, Gamification elements, and design concepts.
The final solution was a responsive, web-based web app that provided a fun experience that helped students learn about the programs available through Great Oaks.
Key Features:
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Proprietary career match scoring system
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A results page that featured best curriculum matches, with links to each program's landing pages
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Share functionality that allowed students to email their results to their parents and express interest in attending Great Oaks.
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Business Development
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Lead Strategist
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Project Manager
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Client Point of Contact
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Basic web development languages (HTML, CSS, Javascript)
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Basecamp
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Lots of white boards