A Columbus-based medical supplies business had selected a new eComm platform (SAP Hypris) to power it's family of four eComm websites.

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As part of the migration, the client knew that a data-driven UX update was necessary to fully leverage Hypris' robust backend capabilities, provide a best-in-industry customer experience, and maximize repeat customers, conversion rates, and overall revenue.

For each of the four eComm sites, we completed a competitor site audit, conducted internal stakeholder interviews, surveyed existing customers, conducted user testing, implemented heat mapping tools on the existing sites, and performed a deep analytics audit to learn everything we could about their customers, how well each site currently served them, and what the new sites needed to offer.

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Armed with these research findings, we wrote customer personas for core audiences, created full customer journey maps, and built global and page-level UX strategies.

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Deliverables included annotated, interactive wireframes built in Axure for final design/development by the client.