Highlights' International Team had produced a series of 12 popular themed activity books. To drive continued sales growth in new markets, a companion mobile app was concepted. In-book promo codes unlocked bonus content available in-app only, and helped cross-promote both versions of All About.

We partnered with a 3rd party developer to leverage an existing bookshelf-style app framework, customized to meet the unique game engine and promo code redemption requirements for our app.

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Highlights wrote all architectural and gaming requirements, completed content creation, and managed user acceptance testing, QA, and App Store submission activities.